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Weathering the storm: NYC’s hyperlocal winners and losers

There are two ways of approaching a story like Sandy: Go whole hog or stay home.

With all the talk about hyperlocal imperatives, the most local of New York’s traditional media mostly slept through one of the city’s greatest stories.

The websites of New York’s dailies (,, were all over it, as were nearly all of the city’s TV, cable TV — including NY1 and News12 — and radio outlets.

But with one exception among local newspapers and at least two among pure plays, the hyperlocals didn’t even bother to phone it in.

• • •

When a resident or expat of the Rockaways — among the areas hardest hit by the storm, where a mid-flood blaze engulfed more than 50 homes — turned to, the payroll-protected website of the 129-year-old Wave newspaper, they might have expected at least SOME coverage. They’d have been disappointed. What the Wave delivered: Nada.

In Brooklyn, kudos to for liveblogging the storm throughout Monday, and continuing on Tuesday. Excellent job!

The Brooklyn Paper’s sister site,, mirrored Brooklyn Paper coverage on Monday — but on Tuesday morning it was leading with a high school sports event from last Saturday. Its shoreline neighborhoods were the wrost hit in Brooklyn. Insensitive at best.

Except for an early post by its star reporter Mary Frost, took Monday off. On Tuesday morning, the site posted a brief update by Frost and an Associated Press report on the fire in Breezy Point.

Brooklyn’s Patch sites were generally lame and not worth a click, but — the 800-pound guerrilla in the room — proved what a hyperlocal site can do when it has unlimited financial resources [ie, editorial and technical staff]. Meanwhile, Ned Berke’s showed what Brooklyn moxie can do on the hyperlocal front even without a whole lot of money. Congrats, Ned.

One Response to Weathering the storm: NYC’s hyperlocal winners and losers

  1. Tim Windsor Reply

    October 31, 2012 at 8:58 am

    What about and They were all over the storm — when it was approaching, during the event and after. Great hyperlocal coverage.

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