- Old Media
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With all the talk about hyperlocal imperatives, the most local of New York’s traditional media mostly slept through one of the city’s greatest stories.
But with one exception among local newspapers and at least two among pure plays, the hyperlocals didn’t even bother to phone it in.
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When a resident or expat of the Rockaways — among the areas hardest hit by the storm, where a mid-flood blaze engulfed more than 50 homes — turned to Rockawave.com, the payroll-protected website of the 129-year-old Wave newspaper, they might have expected at least SOME coverage. They’d have been disappointed. What the Wave delivered: Nada.
The Brooklyn Paper’s sister site, BrooklynDaily.com, mirrored Brooklyn Paper coverage on Monday — but on Tuesday morning it was leading with a high school sports event from last Saturday. Its shoreline neighborhoods were the wrost hit in Brooklyn. Insensitive at best.
Except for an early post by its star reporter Mary Frost, BrooklynEagle.com took Monday off. On Tuesday morning, the site posted a brief update by Frost and an Associated Press report on the fire in Breezy Point.
Brooklyn’s Patch sites were generally lame and not worth a click, but DNAinfo.com — the 800-pound guerrilla in the room — proved what a hyperlocal site can do when it has unlimited financial resources [ie, editorial and technical staff]. Meanwhile, Ned Berke’s SheepsheadBites.com showed what Brooklyn moxie can do on the hyperlocal front even without a whole lot of money. Congrats, Ned.