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A tax on business by campaigning pols
Here’s something you might not have considered: With candidates buying up so much TV and radio time, what’s left gets sold at a premium to a station’s regular clients. Iowa…
Tisha B’Av: National day of Jewish mourning
Today is, essentially, a national day of mourning for the Jewish people. It’s the ninth day of Av on the Jewish calendar — “Tisha B’Av.” Some Jews will fast, more…
It’s all about relationships
You have 45 active clients, pretty close together geographically, and you want to stay in touch, get that two-way thing going. A company with that goal approached midwest marketing maven…
Think different
Iowa marketing guru Michael Libbie’s post this morning intones, “Follow and get crushed” — don’t sell your stuff “the way everybody else in the world sells their stuff.” Earlier this…