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Twitter , in an interview at D9 (video posted below):
It took three years to send the first billion tweets, and we now send a billion tweets every six days.”
So, Mossberg asked, “Are you a business? And if not, when will you be one?”
“We’re a remarkably successful business,” Costolo responded, appending these examples:
Over 80% of all the advertisers who have advertised on Twitter come back and renew and advertise again on Twitter.t
The average engagement rate — where an engagement is a click, a reply or a retweet — is orders of magnitude bigger, better than traditional digital media advertising.
Volkswagen ran an ad campaign with us for their new VW Beetle. It was a promoted tweet, and a promoted trend. The promoted tweet had an engagement rate of 52%. So of all the people who saw the ad, more people engaged with it than didn’t.
That’s just unheard of.
Here are video excerpts from the interview, via All Things Digital—