Practical Social Media for Small Businesses … Getting Started NOW
Every small businesses should claim its place in Social Media heaven NOW — but that doesn’t mean it has to do everything all at once. Ed’s message to small business…
Never miss a promotional opportunity…
Never miss a promotional opportunity… This is precious. Raygun — which calls itself “The Greatest Store in the Universe” — is a grass-rooted shop in Des Moines’ East Village (mostly…
Gersh Kuntzman and the future of journalism
Gersh Kuntzman, a standout community editor, was running with a Flip before Al Gore invented the internet (I exaggerate, but so does Gersh — usually to good effect). Any reporter who…
‘Fran and Jan’ in Portland
We can’t predict how the “Fran & Jan Show” will play once it rolls, but their clever promotional videos portend a good start. In video-1, Fran (Francine Raften) and Jan (Janna Lopez) are…
Over the top at AMNewYork [Video Podcast]
Running a front page ad or promotion is one thing (done right, it can be useful to readers and profitable to publishers). But for publishers to deliberately mislead their readers…
Write the future
If you haven’t yet seen this 3-minute Nike epic, watch it now. Starring international soccer superstars Didier Drogba, Wayne Rooney and Cristiano Ronaldo, the video has broken the record for…
Worst newspaper campaign, ever
Maybe not. But this commercial proclaims itself the “Greatest ad campaign ever!” … and the NYS Press Association, whose own newspapers-are-great campaign is also anything but, concurs, urging its members…
It’s just very sad
I don’t have it in me as the sun sets this Friday for a fresh rant about the $4-million well-intentioned but wrong-headed newspapers-are-alive-and-kicking campaign engineered by the New York Press…
Campaigning for British readers
With circulation and ad revenues tanking industry-wide, some might think that Rupert Murdoch’s English Sun — along with the rest of the newspaper industry — is setting. But Murdoch’s News…
Hey, Opie — in New York, the newspapers think it’s the 1950s. Let’s put our pop in a sack and ride the Chevy to the levee and gaze at the stars.
The NY State Press Association is distributing six ads in its campaign to resurrect the fortunes of its member newspapers. MAYBE these ads — all attractively composed by Korey Kay…